Blending strategy, creativity, and technology, my work in marketing focuses on building brand experiences that connect, inspire, and deliver real results.
I hold a degree in Marketing, an MBA in Artificial Intelligence for Business, and I’m currently completing a second degree in Social Media and Design. My experience includes integrated campaigns, brand launches, and digital content strategies—always guided by storytelling, clarity, and connection.
With a solid foundation in both business and design, I help brands shape their voice, engage communities, and deliver solutions that are both creatively driven and strategically sound.
Marketing
I believe good marketing starts with clarity and connection. I’ve worked on integrated campaigns, brand launches, and seasonal promotions—always combining strategy, creativity, and consistency. From developing concepts and visual identities to planning cross-channel executions, I help shape ideas into meaningful, impactful projects.
Great for: clients who need support turning ideas into structured campaigns with a strong narrative and visual style.
Social Strategy
I’m passionate about storytelling and the power of words. I have experience writing blog posts, biographies, and website copy for e-commerce, as well as crafting brand stories from scratch. I can write long, detailed pieces or short, punchy scripts. I also offer editing and proofreading support, and I’m well-versed in community building and management.
Great for: clients seeking ongoing social media support, including community management, copywriting, and content creation.
Reach & Amplification
Standing out online today takes strategy and investment. To truly gain traction, content must be backed by a targeted media spend. I can help with media strategy, influencer outreach, and creative ideation—connecting your brand with the right partners to expand your reach and promote your product, service, or cause.
Great for: clients ready to invest in paid media or looking to collaborate with authentic brand ambassadors.
Ability to balance passion for what they do with a precise scrutiny of priorities
“Cris has the ability to balance passion for what they do with a precise scrutiny of priorities. Over the past years, they have faced challenges that few professionals encounter in an entire career. Even so, they continue striving for improvement, especially in the ability—now more essential than ever—to unite and motivate the team in pursuit of excellence in delivery.”
Marco Antonio Vieira Souto
Head of Strategy at Dreamers.gr; LinkedIn for Creators; Mentor at Top2You; TopVoice in Brand Management and Creative Strategy
Working on a project knowing that Cris is involved brings peace of mind and confidence
“Working on a project knowing that Cris is involved brings peace of mind and confidence. She is secure in her work, has a broad understanding of processes, and deep knowledge of both strategic and operational communication delivery tools. A true partner, she excels at orchestrating teams and loves working collaboratively.”
Luiz Telles
Co-founder and Chief Story Officer of A-lab + National Storytelling and Innovation Director at Artplan
One of the most dedicated and versatile professionals I know.
“Cris is one of the most dedicated and versatile professionals I have ever met. She navigates seamlessly between entertainment and corporate environments and is always eager to learn and improve. She delivers consistently, even in challenging moments (like the madness of Rock in Rio). And she does it all without dropping the ball, keeping the energy high and the spirit up.”
Ana Deccache
Marketing Director for Rock in Rio and The Town (Entertainer)