Marketing

Project: Pet travel marketing strategy

FurryWay – Tails-Waggingly Easy

How can we create a brand that transforms the pet-friendly travel market in Canada?

The answer: FurryWay, a travel agency with a clear purpose — putting pets at the heart of every travel experience. I developed the entire brand identity, from the name and logo to the campaign. Take a look at the process.

Insight

Millennials and Gen Z see their pets as family.
76% of Millennials have pets — and over 40% consider them part of the family.
FurryWay embraces this cultural shift with a unique idea: trips designed for humans and their furry companions, side by side.

The Concept & Values

FurryWay was born with a simple and powerful mission:
to make traveling with pets just as safe, easy, and exciting as any other family trip.

This mission is guided by five core values that shape every decision the brand makes:

Animal Well-Being
Our top priority is making sure pets are comfortable, safe, and happy throughout the journey. From transportation to accommodations, everything is designed with their physical and emotional well-being in mind.

Personalized Commitment
No two pets are the same — and no trip should be either. FurryWay is all about personalized plans, tailored to each pet’s needs and their owner’s preferences.

Real Inclusion
We only work with destinations, hotels, and services that truly welcome pets — with structure, care, and empathy. No fake “pet-friendly” claims — here, inclusion is real.

Authentic Experiences
We don’t just want people to visit places — we want them to create real moments with their pets. Each trip is designed to build meaningful connections and lasting memories.

Convenience and Peace of Mind
Traveling with a pet doesn’t have to be hard. FurryWay provides full support and practical solutions, making trip planning as simple as booking any regular vacation.

Logo (sketches)

Logo

Name: FurryWay — easy to remember, warm, and straight to the point.
Logo: An airplane with a pet looking out the window. The dog’s smiling face represents joy, while the colors reflect trust and affection.
A brand identity that speaks to people who see pets as family.

Logo Variations

The Campaign

The campaign shows that traveling with your pet is easy, possible, and exciting.
We created a multi-platform approach:

Urban posters: perfect for transportation hubs and high-traffic areas

Poster mock-up

Magazine ads: highlight the emotional connection

App: development of an application for booking trips and building a community

Our Mission in Action

FurryWay was created to be more than just a travel agency.
Its goal is to set a new standard in the travel industry—one where pets are a key part of the journey. Each goal was designed to create real impact for both pet parents and their animals.

Become the leading name in pet-friendly travel in Canada
We want FurryWay to be the first brand people think of when planning a trip with their pet.
To get there, we built a strong identity, emotional campaigns, and a clear value proposition.
Build a trusted network of partners
We carefully selected and connected hotels, resorts, and destinations that truly welcome pets.
This ensures a safe, comfortable, and positive experience for both pets and their humans.
Make travel planning easier for pet parents
Traveling with pets can be complex. That’s why we offer custom travel packages, expert support, and full-service curation—from transportation to accommodation—designed to reduce stress.
Build a passionate community of pet-loving travelers
More than clients, we want to grow a community of pet-loving adventurers.
We host meetups, events, and social media initiatives to bring together people who share this lifestyle.

FurryWay is more than a brand

It’s a movement that celebrates the love for animals and the desire to explore the world with them by our side. This project brought together research, branding, design, and storytelling to create a meaningful, purpose-driven solution.

Let’s talk about how I can help turn your idea into an unforgettable brand.